Daniel Heckman

Operating Partner


Professional Experience

25+ years in technology sales and marketing leadership positions with large and small SAAS based software companies. Includes packaged and custom software as well as BPO services, creation of marketing demand engines and the development of sales transformation organizations at an executive level.

Sector Expertise

As management consultant, advisory board member, investor, operator and executive leader, Dan has extensive experience in the development of strategy in addition to a deep understanding of what it takes to execute against that strategy. Industry experience includes agriculture, hospitality, manufacturing, construction, technology and BPO services.


Dan is a respected and accomplished global technology executive with 25+ years of sales and marketing experience. He has built sales and marketing teams from scratch, transformed large enterprises into solution selling engines and created new methods for added value of inside sales organizations. He has a keen sense for balancing the art and science of selling with a heavy lean towards science and stays focused on the data analytics of selling. He has worked in small start-up environments as well as multi-billion dollar global tech companies. Dan currently serves as President for his management consulting firm and has developed a sales and marketing assessment creating value for his clients.


  • Juniper Networks: Created companywide sales transformation across 2500 employees which resulted in 25% YOY growth to achieve $4B in revenue and received Executive Leadership award.
  • AGDATA (Vista Equity Partner company): Chief Revenue Officer, grew bookings by 47% YOY in first year.
  • Progress Software: Vice President, Global Renewals and Field Enablement, insourced $200M renewals business increasing renewals rates and dramatically reducing overhead.
  • Microsoft Corporation: Head of Latin America Sales Operations, developed new methodologies for tools and planning across a $1.8B enterprise business across 6 countries